Email is one of the primary communication channels used by businesses and consumers. Email marketing is a top priority for businesses of all types and sizes. There are comprehensive email strategies used by businesses, but only a few give importance to email validation system. A business has an email contact list and one of the tasks to do is to make sure you have working and reachable email addresses. Dead-end emails can clog up your contact list, which will lead to a waste of time, energy, money, and resources, as a whole.
Email validation plays a vital role in the overall success of your email marketing efforts through the following:
· It helps save money and improve return on investment –
With email validation, you will be able to reduce marketing costs to a greater extent. Every message successfully sent to your prospect is equivalent to a dollar spent. Hence, an email sent to a non-existent or invalid email address is a waste of money and resources, for it will never be converted. With an email validation system, you will be able to make sure that every email in your list is valid and active, which will in turn result in a higher return on investment.
· It will help you come up with actionable data insights –
There is no way you can have actionable data insights with invalid emails. You need to make sure your email list is up-to-date because only then will you be able to come up with actionable insights and segmentation, which will eventually determine the direction of future engagement strategies. It will also help eliminate the possibility of bounced emails, as they do not convert and can have a negative impact on your email sender score. Aside from checking the list of valid emails, another thing you will get from the email validation system is knowing who are the active users of your products and services, which will eventually help you segment your email marketing measures. You will be able to send a separate email to your clients depending on how often they patronize your business. You will also be able to track down your customers’ purchasing habits and be able to send updates accordingly.
· It will help enhance your brand’s reputation –
In any kind of business, be it big or small, reputation and credibility are a must. If there are a large number of bounced emails, the email provider will eventually flag your emails as spam, lowering your email sender score and wreaking havoc on your business’s reputation and credibility. Fortunately, this can be prevented with the help of an email validation system. It ensures that you are sending emails to valid and reachable email addresses. It helps maintain your status as a credible and reputable brand.
If you are running a business and have never heard of an email validation service before, now is the best time to do so. It will have incredible benefits for your email list and business as a whole.