Most businesses realize a decent website is vital. Online presence may make or ruin a business. Is website design enough, or do you need more?
Investing in a decent website may seem overwhelming for small businesses with limited budgets or technological expertise. If you have a functional (but old) site, you may question a revamp.
Good web design company in Sydney improves your business’s customer experience, lead generation, and bottom line, according to research. Studies reveal a lot of consistency in how we perceive design, despite personal preferences. Science and psychology show that humans are drawn to beauty and react to good design.
Designs employ color, form, and size. These aspects provide consistent visual language in good design.
Your website might have “excellent design” or “poor design.” Web designers are trained to communicate visually, but not everyone is. Invest in a professional, well-designed website that connects with consumers and prospects.
How Does Your Website’s Design Affect Your Clients’ Experience?
Let’s examine how good design may benefit your website:
Design affects how easily website visitors locate what they need. 86% of website visitors want product/service information, 65% want contact details, and 52% want an About page.
Your online design should make these items easy to locate, otherwise, you may lose users. Consider adopting established conventions, including putting your core services in your main menu and your phone number in the upper-right corner of your site.
Even if your website works flawlessly, a terrible design may make it tougher to use or discover what people need. Japanese scholars studied this. They made two identical ATMs, but only one looked beautiful. Users said the attractive ATM operated better. Good site design affects both usability and perception.
Many designers employ Hick’s Law to address design psychology.
Hick’s Law states that the more options someone has, the longer it takes to decide. Keep things simple, stupid.
To apply Hick’s Law to website navigation, we want to keep the choices as easy as feasible. Limit selections to seven or fewer as a guideline.
Consider this office furniture manufacturer. Their menu contains 11 selections. You’ll find “conference chairs,” “task chairs,” “guest chairs,” and “other seats” if you look closely. They might streamline navigation by consolidating these categories into “Chairs.”
Good site design guides visitors’ gaze to the right places. Your website’s design might showcase unique deals, call-to-actions, and clickable components. These can assist users to do the activities they want.
Let’s look at a few approaches to maximize visual design for conversion.
Use white space surrounding your call to action to attract consumers’ attention.
Apple is synonymous with white space. They’re recognized for clean designs and simple, strong graphics surrounded by white space. With practically nothing else to distract you, it’s hard not to click on this phone.
Mobile devices increasingly dominate internet searches, and that tendency will continue. With Google’s mobile-first attitude, a mobile-friendly website design is essential to stay relevant and get noticed online. 85% of individuals say a company’s mobile website should be as excellent or better than its desktop website.
Too frequently, web designers focus on a website’s desktop appearance, like a brochure. Good website design goes beyond one screen. In today’s mobile-friendly environment, you need a responsive website design that works on all devices.
Great website design goes beyond the front-end visuals. Behind-the-scenes design affects SEO.
A website with difficult coding or too many huge graphics might drive users away and hurt SEO. Web designers often get carried away with innovative designs or technology that seem fantastic but hinder site SEO.